PRETREND; our capsule collection embodies everyday relaxed California culture. Our classic pieces with acute attention to fabric development and fits are a modern interpretation of timeless menswear staples. Ageless and progressive; our designs combine craftsmanship with meticulous details ensuring our pieces maintain value over time.
Creative Direction Philippe Zarif @maddogofmorongo
Photographer Claudia Mantarana @claudiamaturana
Models
Dario Manturana @dario.matt
Humberto Perez @hubedelaossa
Sergio Gomez @sergiogc_
Alessandra Ching @alessching
Hair & Make up Isabella Ching _chingisabella
Stylist
Isabel Greece @isagreece
