PRETREND; our capsule collection embodies everyday relaxed California culture. Our classic pieces with acute attention to fabric development and fits are a modern interpretation of timeless menswear staples. Ageless and progressive; our designs combine craftsmanship with meticulous details ensuring our pieces maintain value over time

Creative Direction Philippe Zarif @maddogofmorongo

Photographer Claudia Mantarana @claudiamaturana

Models

Dario Manturana @dario.matt

Humberto Perez @hubedelaossa

Sergio Gomez @sergiogc_

Alessandra Ching @alessching

Hair & Make up Isabella Ching _chingisabella

Stylist

Isabel Greece @isagreece