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PRETREND; our capsule collection embodies everyday relaxed California culture. Our classic pieces with acute attention to fabric development and fits are a modern interpretation of timeless menswear staples. Ageless and progressive; our designs combine craftsmanship with meticulous details ensuring our pieces maintain value over time.

Creative Direction Philippe Zarif @maddogofmorongo

Photographer Claudia Mantarana @claudiamaturana


Dario Manturana @dario.matt

Humberto Perez @hubedelaossa

Sergio Gomez @sergiogc_

Alessandra Ching @alessching

Hair & Make up Isabella Ching _chingisabella


Isabel Greece @isagreece

Coming Soon